Websites designed to impress. Built to perform.

I design, develop and optimize websites that combine distinctive design, performance and strong SEO foundations.

Explore my work Let's talk

(01) Web design studio

(02)Selected work

Work I've taken from first sketch to launch

Two websites with very different goals — a configurator that structures enquiries, and an identity where the photography takes the lead.

  2. Paola Nails homepage — the gold logo with sparkles, the headline "Nail styling in Szczecin" and nail photos in arched frames.
    Paola Nails homepage on a phone with Call and Messenger buttons.

    Paola Nails 2026

    Black, gold and the nail art centre stage.

    Identity and website for a nail studio in Szczecin — from the logo and the "Golden Glam" motion to a filterable gallery and simple, form-free contact.

    • Identity
    • Web design
    • Development
    • Motion
    • SEO

All work

(03)Services

Websites that look right, run fast and get found.

I handle the whole process — structure and design, code, then SEO and optimisation. Visual identity is a supplementary service.

  • Web design & development

    Design and code from first sketch to launch — websites that look distinctive and have a clear purpose.

    • UI/UX design
    • Development
    • Responsive
    • Multilingual

  • Technical SEO & visibility

    Structure, structured data, speed and content for local search — so search engines understand the site properly.

    • Audit
    • Structured data
    • Local SEO
    • hreflang

  • Redesign & optimisation

    Speed, accessibility, UX and a modern look for existing sites — from targeted fixes to a full redesign.

    • Performance
    • Accessibility
    • Redesign
    • Migration

  • Visual identity

    A supplementary service: logo and identity design — usually alongside a website, and as a separate project where that makes sense.

    • Logo
    • Identity
    • Graphic design
    Explore the Paola Nails visual identity project

All services

(04)Process

Four stages, no surprises.

At every stage you know what is being made and what comes next. You work directly with me — no go-betweens.

  1. Discover

    We talk about the goal, your customers and what should happen once someone lands on the site. I review your current site and competitors.

    • Goals and audience
    • Scope and schedule
    • Current site audit

  2. Design

    I map the structure and design the interface — key screens first, then every view for desktop and mobile.

    • Information architecture
    • Visual direction
    • Responsive design

  3. Develop

    I build the site with speed, accessibility and SEO in mind, sharing progress on a preview version as I go.

    • Semantic, lightweight code
    • Structured data
    • Preview builds

  4. Refine & Launch

    I test across devices, polish the details, set up analytics and go live. After launch you have documentation to keep.

    • Testing and fixes
    • Analytics and consent
    • Launch and documentation

(05)About

One person, the whole process.

I'm Paweł Zienkiewicz, an independent designer and developer. I design the interface, write the code and look after SEO and performance myself — you talk directly to the person doing the work.

ZIEN Studio is the successor to the PZGraphics brand. Today I focus on websites where design, technology and search visibility are one project.

More about me

What I work with

Design
  • UI/UX design
  • Visual identity
  • Typography and motion
Code
  • HTML, CSS, JavaScript
  • Astro, Eleventy
  • PHP
  • Bootstrap, Sass
Quality
  • Technical SEO and structured data
  • Performance and Core Web Vitals
  • Accessibility
  • Playwright, axe, Lighthouse

(06)Contact

Have a website in mind? Let's talk.

Send me a few lines about the project — what the business does, what the site should achieve and when you need it. I reply personally.