IQ Fence

IQ Fence designs, supplies and installs panel, palisade and aluminium fences and gates in and around Szczecin, Poland. It is a sub-brand of IQ Solar.

The site has one job — to take a visitor from first impression to a specific enquiry. Every page offers two routes, a configurator estimate or a free on-site measurement. It runs in Polish, English and German, because part of the audience lives along the Polish–German border.

A fence's price depends on type, model, colour, length, height, foundation, gates and accessories. A plain contact form therefore leads to several rounds of messages before the company can even prepare a quote.

The goal was to reverse that order — gather the full picture before the enquiry arrives, without overwhelming a customer who is often buying a fence for the first time.

The configurator splits the purchase into seven steps — order type, fence type, model and colour, dimensions, foundation, gates and accessories, and a summary with contact details. A progress bar shows where the visitor is and how much is left.

Large choice cards and hints such as "Most popular" or "Not sure" take the pressure off picking correctly. Options only appear when they are needed — gates, wickets and accessories open behind a toggle.

Once a fence type is chosen, the configurator loads only the matching models and filters the RAL colour palette for that product, so visitors cannot assemble a combination the company does not sell.

A colour outside the palette is still possible. The configurator then immediately flags a surcharge of about 10% and a longer lead time — roughly 7 working days — before the visitor moves on.

Dimensions are checked as they are typed. A run that is too short — under 5 metres — gets a clear message straight away instead of an error after submission.

From length, height and gate width, the configurator estimates the number of spans, posts and the fence area live. These are indicative figures that help the visitor grasp the scale; the final quote is still confirmed by an on-site measurement.

The final step gathers the whole configuration into a readable summary and adds contact details. The company receives a single e-mail enquiry with everything needed to prepare a quote.

The draft is saved in the browser, so a visitor who stops halfway does not start over. A small PHP back end handles the form — no database involved.

On a phone the layout collapses into a single column and buttons go full width. The configurator keeps every step and option — choice cards, the RAL palette and dimension fields are sized for thumbs.

Every page targets a specific local intent through its title, description and a single H1. Product pages carry FAQs, the site publishes a pricing page, and a service-area section lists the towns covered.

I wrote a PHP blog generator that builds posts in three languages from source files, along with the post index, the sitemap, a projects section on the homepage and WebP image variants. Posts describe real installations.

Underneath — structured data, hreflang for three languages, a sitemap with more than 60 URLs, readable Polish slugs and 301 redirects from old URLs.

The site is static HTML with Bootstrap 5.3, vanilla JavaScript and PHP. It runs on ordinary Apache hosting with no framework and no database — easy to maintain and hard to break.

In a Lighthouse lab test on 27 October 2026, the desktop homepage scored 100 for performance and the configurator 99. SEO scored 100 in every run.