Services

Design, code and visibility in one pair of hands

I take websites from the first sketch to launch and beyond. You can hand me the whole project or a single stage — an SEO audit, say, or optimising an existing site.

  • Web design & development

    Design and code from first sketch to launch — websites that look distinctive and have a clear purpose.

    • UI/UX design
    • Development
    • Responsive
    • Multilingual

  • Technical SEO & visibility

    Structure, structured data, speed and content for local search — so search engines understand the site properly.

    • Audit
    • Structured data
    • Local SEO
    • hreflang

  • Redesign & optimisation

    Speed, accessibility, UX and a modern look for existing sites — from targeted fixes to a full redesign.

    • Performance
    • Accessibility
    • Redesign
    • Migration

  • Visual identity

    A supplementary service: logo and identity design — usually alongside a website, and as a separate project where that makes sense.

    • Logo
    • Identity
    • Graphic design
    Explore the Paola Nails visual identity project

Process

Four stages, no surprises.

At every stage you know what is being made and what comes next. You work directly with me — no go-betweens.

  1. Discover

    We talk about the goal, your customers and what should happen once someone lands on the site. I review your current site and competitors.

    • Goals and audience
    • Scope and schedule
    • Current site audit

  2. Design

    I map the structure and design the interface — key screens first, then every view for desktop and mobile.

    • Information architecture
    • Visual direction
    • Responsive design

  3. Develop

    I build the site with speed, accessibility and SEO in mind, sharing progress on a preview version as I go.

    • Semantic, lightweight code
    • Structured data
    • Preview builds

  4. Refine & Launch

    I test across devices, polish the details, set up analytics and go live. After launch you have documentation to keep.

    • Testing and fixes
    • Analytics and consent
    • Launch and documentation

How I work

  1. Directly

    You talk to the person who designs and codes. Your brief never passes through go-betweens.

  2. Measurably

    I check quality with tools — Lighthouse, axe, Playwright — and show the results instead of describing them.

  3. Honestly

    I don't promise Google rankings or traffic. I promise a well-built site and a clear plan of action.

  4. Transparently

    The code lives in a Git repository and the site comes with documentation. You know what you are getting.

Contact

Have a website in mind? Let's talk.

Send me a few lines about the project — what the business does, what the site should achieve and when you need it. I reply personally.

Send me an email

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